According to IDC's latest report, in May 2023, Chinese printer market shipment volume (excluding copiers) stood at 1.177 million units, down 37.6% year-on-year. Among them, 569,000 units of inkjet printers were shipped, down 35.8% year-on-year, while 608,000 units of laser printers were shipped, down 38.9% year-on-year.

As digital transformation advances and the way we work changes, most companies are looking for more efficient and smarter printing solutions to increase productivity and reduce costs. In addition, rising environmental awareness will also drive market demand, with more companies and consumers looking at printers for energy efficiency and sustainability. Overall, the European printer market will continue to evolve towards digitalisation, efficiency and environmental friendliness in 2023.